10x Welcome Flow Revenue in 30 Days

AccountingCoach is one of the leading platforms in the U.S. for learning accounting and bookkeeping online. With over 80,000 users and 20+ years in business, they had a strong foundation but their email marketing wasn't fully aligned. Our collaboration started with a full audit, where I identified the most impactful opportunities in their setup—beginning with the welcome flow. Here's how I helped.

Audited their existing email setup to uncover missed revenue opportunities.
Revamped the welcome flow with strategic, conversion-focused copy and a cleaner design.
Clarified their unique selling proposition and shifted focus to customer benefits.
Tailored messaging for their segments, addressing specific needs and pain points.

The Result

Within just 30 days, their welcome flow revenue increased by 10x—and continues to deliver steady monthly sales since.

25% Monthly Revenue Boost from a 2-Email Anniversary Campaign

To mark their 20th anniversary, AccountingCoach wanted to do something special—and they had never run an anniversary campaign before. This milestone offered the perfect opportunity to connect with their audience, celebrate their legacy, and drive new conversions. These were the key campaign implementations.

Crafted a story-driven campaign that celebrated their journey and earned trust.
Introduced a limited-time birthday discount to create urgency and exclusivity.
Closed the loop with a final reminder that nudged undecided subscribers to act.

The Result

Two emails. One powerful narrative. A 25% increase in total monthly revenue.

Long-Term Partnership with One of Europe’s Top E-commerce Brands

Veepee is a major player in Europe’s e-commerce space, and a known pioneer in the flash sales industry. With over 8 million members in the Benelux region alone, the brand needed consistent, conversion-focused messaging that could move fast—without losing impact.

Our long-term collaboration spanned multiple departments and projects, with one goal: creating email and website copy that resonated with local audiences and supported both daily sales and seasonal campaigns. These were my key contributions.

Strategically developed and optimized automated email flows to nurture engagement and drive sales.
Crafted promotional campaigns tailored to seasonal and regional opportunities, or specific sales.
Wrote high-converting landing pages and on-site copy that supported new launches, daily sales and specific offers.

The Result

A trusted partnership that supported Veepee Benelux across countless email and marketing campaigns—boosting customer engagement, brand consistency, and overall conversion.

2.25x Monthly Revenue Boost after Flow Revamp

Pit & Pit is the leading webshop for natural nutrition in Belgium and the Netherlands. Since 2010, they’ve built a trusted brand with nearly 3,000 additive-free products and a loyal customer base. My task was to identify the biggest opportunities to re-engage previous customers, and strengthen their overall email flow strategy.

Their established list held major untapped potential for driving repeat purchases — but the existing flow wasn’t set up to support that. The sequence lacked behavioral targeting, including long delays between emails, and missed the mark on messaging that reminded customers why they’d want to return. Here's how I helped.

Audited the existing flow to identify friction points and missed revenue opportunities.
Rebuilt the entire sequence using strategic segmentation based on customer behavior and purchase timing.
Introduced targeted, well-timed incentives for hesitant customers.
Optimized flow filters to reach more people—unlocking underused segments while reducing unsubscribes.
Sharpened messaging with clear USPs, personalized products, and strong social proof to rebuild trust and drive conversions.

The Result

Since launching the revamped flow, Pit & Pit achieved a 53.2% boost in revenue per recipient—showing that each email sent delivered more value. This improvement was reinforced by a 9.8% increase in open rates and a 31.2% decrease in unsubscribe rate.

Additionally, the flow’s average monthly revenue more than doubled with a 2.25x increase compared to the previous version.

New Abandoned Cart Flow, 3.4x Boost in Monthly Revenue

The abandoned checkout flow is one of the most valuable automations for any ecommerce brand. But in this case, it wasn’t quite pulling its weight. The timing was slow, and the messaging didn’t do enough to nudge hesitant Pit & Pit shoppers over the line.

With targeted adjustments, this flow turned into a high-converting asset that worked harder behind the scenes.

Audited the original flow to uncover drop-off points and lost revenue opportunities.
Rebuilt filters and triggers for faster, smarter targeting.
Introduced behavior-based segmentation for more relevant messaging.
Added a well-timed reminder email to re-engage hesitant shoppers.
Refined the copy to emphasize benefits, overcome objections, and build trust.

The Result

The revamped checkout flow delivered a 3.4x increase in monthly email revenue, driven by smarter segmentation, faster triggers, and sharper messaging.

Additionally—average order value rose by 18.7%, showing the new flow didn’t just convert more shoppers, it led to more valuable purchases.